Effective financial planning is essential to keeping a business running smoothly both in good times and bad. Keep on top of the situation with a plan that lays out how you will manage your cash flow, secure loans to finance upcoming projects and prepare for longer-term investments to fuel growth.
An Excellent Article from BDC Canada
An effective marketing strategy is crucial to the success and growth of your business. Learn what marketing is in today’s world of international business. Develop a marketing plan that draws on business intelligence and identifies opportunities for business development and trade. Make informed decisions that focus on your unique selling points and find new customers through lead generation. Open up to the expanding possibilities presented by international trade.
- Conducting market research
- Defining my target market
- Developing my marketing plan
- Creating my marketing budget
- Branding and positioning my business
- Choosing the right distribution channels
- Implementing traditional marketing strategies
- Implementing digital marketing strategies
- Improving customer loyalty
- Measuring ROI
- Optimizing my strategies and tactics